By Kayla Hunt, Columnist
Is cable even a thing anymore? With over-the-top (OTT) services growing, more people are able to access their favorite TV shows and movies at their convenience.
Netflix has long been known to be the dominant video OTT service. However, the competition is steadily increasing and individuals are gaining the choice of how they consume their content. Hulu, Amazon Prime, and HBO Go are examples of emerging streaming services that are gaining popularity.
We also can’t forget streaming devices such as Roku and Amazon Fire TV Stick.
One of the newest OTT media services that will be launching in November is Disney+, a streaming service from The Walt Disney Company. Disney+ will include movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic.
According to AdWeek, Disney has recently banned Netflix from being able to advertise on their entertainment networks such as ABC, Freeform, and FX. However, Disney is still allowing Netflix to advertise on ESPN and other sports-related networks.
Disney+ is anticipated to be in direct competition with Netflix.
Disney has been heavily promoting their upcoming streaming service and has been highlighting some of their key features, including a bundle option with Hulu starting at $12.99, which is Netflix’s current standard subscription rate.
According to Digital Trends, Disney+’s total lineup for their television shows and movies is less compared to what their competitors, Netflix, Hulu, etc. offers.
However, Disney+’s key positioning in this whirlpool of video OTT options is that viewers will be able to have access to their favorite animation movies and TV shows and won’t be available on other platforms.
I conducted a poll on Twitter and asked my followers if they plan on subscribing to Disney+ when it launches, 73% said no and 27% responded yes.
With many streaming services becoming available, it can be hard to decide which ones are worth subscribing to or not.
There are different factors that can play a part in the decision, including price, features, and available content.
Disney’s decision to enter the streaming world means that it will become even more difficult to keep track of where you need to go to watch your favorite movies and shows. What was once the cheaper alternative to cable is quickly becoming a hassle to follow. Maybe Disney will just buy out every streaming service and become a streaming monopoly?
We’ll find out soon enough but I’m not paying anymore money to Disney just so I can watch Nightmare Before Christmas this Halloween.